Lego Business Strategy: Game-Changing Origin and History Explained

Lego Business Model: Game-Changing Origin, History, and Business Model Explained

Lego is a standard fixture in the memories of millions of people around the world.

Some have used its products as kids, and others as adults.
The company is the largest in terms of revenue among toy manufacturers.

For the first time in 2015, Lego surpassed Mattel in sales to become the world's largest toy company by revenue.

In the same year, it was announced as the world's most powerful brand.

Lego is best known for interlocking plastic blocks, which is its primary product in the market for decades.

The Lego interlocking plastic blocks can be assembled to construct different kinds of objects. Vehicles, buildings, and even working robots.

And you can take apart what you’ve already built and reuse the pieces to construct different structures of your imagination.

Видео Lego Business Strategy: Game-Changing Origin and History Explained канала Exponential Economy