#shorts

The conversion wasn't the surprising part.

What happened before it was.

Most people don't discover a product, visit a pricing page, and convert.

They explore.

They compare.

They leave.

They come back.

They read a blog post.

Open an email.

Visit again a week later.

And sometimes convert when you least expect it.

The more customer journeys you look at, the harder it becomes to believe in a perfectly linear path to conversion.

What's the most unexpected journey you've seen before someone became a customer?

Видео #shorts канала Usermaven