Three Things: Three Myths of Marketing

Professor Raj Venkatesan divulges three myths of marketing backed up by big data.

Venkatesan teaches First Year Marketing and Marketing Analytics at Darden. Venkatesan's research focuses on analytics as it relates to marketing return on investment, customer lifetime value, mobile marketing, and the global political economy.

Three Things is a Darden School of Business series designed to explain tips to help you and your business succeed.

Видео Three Things: Three Myths of Marketing канала DardenMBA