Facebook Ads Strategy Revealed | Brand Marketing for Business Owners

⚠️ Join our 2-day Face-to-face Workshop this 2024 👇👇👇
https://care-events.marketingmaster.io/care-mentorship-program-by-mmio/

The video discusses two types of advertising: direct response and brand marketing. Direct response marketing directly offers a solution and works when someone is actively looking for a solution. Brand marketing builds trust and relationships with potential customers over time.

Brand marketing campaigns work best for higher priced products/services like real estate, solar panels, weddings, home renovations. The higher the price point, the harder it is to directly convert customers, so brand marketing helps build relationships first.

Brand marketing follows the 'rule of seven' - people need to be exposed to a brand 7 times on average before they buy.

Brand marketing campaigns should use testimonials, demonstrations, educational content and calls-to-action as creative strategies.

The video walks through setting up a Facebook brand marketing campaign step-by-step, including creating custom audiences of people previously exposed to your brand.

Multiple ad variations should be created and tested over time. Brand marketing is a long game focused on building audiences and relationships.

Видео Facebook Ads Strategy Revealed | Brand Marketing for Business Owners канала Colzzky