PEDDI Exclusive: Conversation with Production Designer AVINASH KOLLA | #peddi greatandhra

PEDDI v/s PARADISE | Conversation with Production Designer AVINASH KOLLA | greatandhra.com

The conversation titled “PEDDI v/s PARADISE | Conversation with Production Designer AVINASH KOLLA” is centered around how production designer Avinash Kolla approached two of the biggest Telugu films currently in discussion:

Peddi starring Ram Charan
The Paradise starring Nani

Some major highlights from Avinash Kolla’s discussion:

About Peddi
He said the story emotionally affected him so deeply that he needed around 20–25 minutes to recover after hearing the narration from director Buchi Babu Sana.
The film is set in the 1970s–80s Vizianagaram region, and the team recreated:
old streets,
a clock tower,
wrestling arenas,
cricket grounds,
factories,
village environments.
Around 24 major sets and nearly 60–70 setups were built after more than a year of pre-production.
Avinash emphasized realism, saying audiences “won’t realize they are sets.”
He also clarified that although cricket is part of the film, Peddi is not like Lagaan because its tone and era are very different.
About The Paradise
Avinash is also handling production design for The Paradise directed by Srikanth Odela.
Reports mention huge practical sets being built instead of relying heavily on CGI, including:
massive slum environments,
a water village spread across 2.5 acres,
large stylized structures for songs and action blocks.
The film is being promoted as a gritty, large-scale action drama with a raw visual style similar to the grounded realism seen in Dasara.

A major talking point in the “PEDDI v/s PARADISE” discussion is how Avinash adapts his design philosophy:

Peddi → emotionally rooted rural realism and period authenticity.
The Paradise → larger-than-life urban grit with stylized mass visuals.

#avinashkolla #peddi #paradise #ramcharan #jahnavikapoor #buchibabu
#greatandhra #greatandhratelugu

The opinions expressed in this video are my personal views shared for the purpose of fair review, commentary, and discussion. This review is made in good faith and in exercise of my right to freedom of speech and expression under Article 19(1)(a) of the Constitution of India. There is no intention to defame, harm, or misrepresent any individual, organization, or creative work. This video does not promote or support piracy. All film footage, images, and music, if referenced, are used only for review and commentary under fair use/fair dealing principles.

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