How much Carat is ideal for Gold Jewelry? | S S Alam | Arijit Chakraborty #podcast

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In this episode, gold industry expert S.S. Alam shatters common consumer myths regarding gold purity, durability, and investment. He explains why low-purity options like 18K and 14K gold are structurally stronger and longer-lasting than 22K or 24K, challenging decades of traditional marketing.

S.S. Alam addresses how a temporary shift away from high-purity gold and heavy investment bullion can actively stabilize India's currency and economic health. He maps out how standardizing lower-karat jewelry protects both consumer pockets and artisan livelihoods, while offering an insider's view on how the Reserve Bank of India can safely circulate its massive reserves back into the local market.

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Видео How much Carat is ideal for Gold Jewelry? | S S Alam | Arijit Chakraborty #podcast канала PWA Moments