How the Sales Analytics Dashboard Works | Bumpa Web App Tutorial 2026 #48

Here's a full breakdown of the Sales Analytics section on Bumpa — what every number means and how to use the data to understand your business performance.

What You'll Learn:

- What the Sales Analytics section covers
- How to read and interpret each metric
- Why recording your orders and cost prices matters
- How to use sales data to make better business decisions

What Is Sales Analytics?

Sales Analytics gives you a full picture of the money coming into your business — total sales, online vs offline, discounts, shipping, expenses, and more. The data is only as accurate as what you record, so make sure you're logging all your orders, products, and cost prices on Bumpa.

What You'll See on the Sales Dashboard

Total Sales — the total amount you've made in the selected period. You can also see how this compares to the same period last year (e.g. a 43% drop tells you your business needs attention). Hover over the chart to see a breakdown by month.
Shipping Spend — how much you've spent on shipping across all orders in the period.
Gross & Net Profit — only visible if you've added cost prices to your products. This is why it's important to always fill in your cost price when uploading products.
Expenses — record your business expenses on Bumpa and they'll show up here, so you can compare what you're spending against what you're making.
Offline Sales — sales recorded outside your website (in-store, Instagram, etc.), shown separately from online sales so you can compare both channels.
Online Sales — sales made through your Bumpa website specifically.
Discounts — the total amount given out in discounts during the selected period, with a month-by-month breakdown.
Sales by Channel — see which sales channel is bringing in the most customers and revenue at a glance.
Online Store Visits — the number of visits to your Bumpa website. Spikes in traffic (e.g. a busy month) are a cue to ask what drove that traffic and how to recreate it.

Note: The more consistently you record your orders, products, and expenses on Bumpa, the more useful and accurate all of this data becomes.

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