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My $100M Meta Ads Creative Strategy.
💥Scale Revenue and ROAS with Banger UGC Ads!
👉 https://calendly.com/lorenzo_pravata/discovery-call-clone
Follow me on X!
https://x.com/lorenzo_pravata
Daily post on Linkedin:
https://www.linkedin.com/in/lorenzo-pravata/
===============================
Who am I, and why should you listen to me?
I’m Lorenzo Pravatà, co-founder of Growthub, and I’ve spent years helping brands turn their ads into profit-driving machines. After working with top global brands, I built my agency to empower eCommerce owners like you with high-performance ad creatives and strategies that cut through the noise and maximize ROAS. If you’re ready to stop chasing trends and start scaling smarter, I’m here to show you how.
🚀 Let’s redefine what’s possible with ad creatives that truly convert.
👉 https://www.growthub.agency/
===============================
Chapters:
00:00 Intro
00:22 Ad Spend last 6 months
00:45 Ad diversification
01:34 Why brands Fail
02:18 Why Brands Scale
03:11 Start with one product
03:33 Research Process
07:30 Creative Strategy Map
15:33 Formats
17:05 Formats examples
18:36 Conclusion
19:02 Work Together
===============================
SEO
🚨 Meta Thinks You’re Running the Same Ad (Even When You’re Not)
Most brands are testing hundreds of creatives…
But Meta treats them as the same ad.
That’s why so many brands get stuck at a revenue ceiling — even when they have “good ads.”
In this video, I break down how we build a Creative Strategy Map step-by-step, and how it helps our clients unlock new audiences and scale on Meta — especially after the Andromeda update.
This is based on managing $46M+ in ad spend in the last 6 months across our client accounts.
🔥 What You’ll Learn
Why creative diversity is critical in 2026
How Meta’s Entity ID system limits scale when ads are too similar
Why most brands fail because they lack strategy (not because of bad ads)
How to structure buyer personas the right way
Why personas are based on why people buy — not age or gender
How to prioritize angles based on awareness levels
How to analyze competitors the right way (not just “oldest active ads”)
How to use formats to unlock new audience pockets
Why formats that don’t look like ads scale better
🧠 What Is a Creative Strategy Map?
It’s a structured framework that organizes:
1 Core Product
Buyer Personas (based on motivation & pain points)
Main Reason to Buy
Angles per Awareness Level (Unaware → Problem Aware → Solution Aware → Product Aware)
Format Testing Strategy
Ongoing Performance Tracking
Instead of testing random ads and hoping something works…
You build a system that consistently produces winning ads.
📈 Why Creative Diversity Matters More Than Ever
After Andromeda:
Similar ads share the same Entity ID
Meta shares learning between similar creatives
You struggle to reach new audience cohorts
Scaling becomes limited
Testing similar hook iterations isn’t enough anymore.
To scale, you need:
Different buyer personas
Different angles
Different formats
Different messaging structures
That’s how you unlock new audience pockets.
🎯 Formats We Use to Increase Creative Diversity
Podcast Ads
POV Street Interviews
Educational Authority Ads
Debate Formats
Skits
TikTok-style Native Content
Spokesperson / Pharmacist Studio Setups
If it looks like an ad, people scroll.
If it looks like content, they watch.
👤 Who This Is For
Brands spending $50K+/month on Meta
Ecommerce brands stuck at a scaling ceiling
Media buyers struggling with creative fatigue
Teams testing a lot but not seeing incremental growth
Meta ads strategy 2026, creative diversity Meta, Andromeda Meta update, Facebook ads scaling strategy, creative strategy map, unlock new audiences Meta, buyer persona ads, scaling with creative formats, Meta ads entity ID, paid social creative framework
If you’re already spending $50K+/month on Meta, there’s a link below to book a call. We’ll review your account and show you how to implement this structure to unlock new scale.
Видео My $100M Meta Ads Creative Strategy. канала Lorenzo Pravatà
👉 https://calendly.com/lorenzo_pravata/discovery-call-clone
Follow me on X!
https://x.com/lorenzo_pravata
Daily post on Linkedin:
https://www.linkedin.com/in/lorenzo-pravata/
===============================
Who am I, and why should you listen to me?
I’m Lorenzo Pravatà, co-founder of Growthub, and I’ve spent years helping brands turn their ads into profit-driving machines. After working with top global brands, I built my agency to empower eCommerce owners like you with high-performance ad creatives and strategies that cut through the noise and maximize ROAS. If you’re ready to stop chasing trends and start scaling smarter, I’m here to show you how.
🚀 Let’s redefine what’s possible with ad creatives that truly convert.
👉 https://www.growthub.agency/
===============================
Chapters:
00:00 Intro
00:22 Ad Spend last 6 months
00:45 Ad diversification
01:34 Why brands Fail
02:18 Why Brands Scale
03:11 Start with one product
03:33 Research Process
07:30 Creative Strategy Map
15:33 Formats
17:05 Formats examples
18:36 Conclusion
19:02 Work Together
===============================
SEO
🚨 Meta Thinks You’re Running the Same Ad (Even When You’re Not)
Most brands are testing hundreds of creatives…
But Meta treats them as the same ad.
That’s why so many brands get stuck at a revenue ceiling — even when they have “good ads.”
In this video, I break down how we build a Creative Strategy Map step-by-step, and how it helps our clients unlock new audiences and scale on Meta — especially after the Andromeda update.
This is based on managing $46M+ in ad spend in the last 6 months across our client accounts.
🔥 What You’ll Learn
Why creative diversity is critical in 2026
How Meta’s Entity ID system limits scale when ads are too similar
Why most brands fail because they lack strategy (not because of bad ads)
How to structure buyer personas the right way
Why personas are based on why people buy — not age or gender
How to prioritize angles based on awareness levels
How to analyze competitors the right way (not just “oldest active ads”)
How to use formats to unlock new audience pockets
Why formats that don’t look like ads scale better
🧠 What Is a Creative Strategy Map?
It’s a structured framework that organizes:
1 Core Product
Buyer Personas (based on motivation & pain points)
Main Reason to Buy
Angles per Awareness Level (Unaware → Problem Aware → Solution Aware → Product Aware)
Format Testing Strategy
Ongoing Performance Tracking
Instead of testing random ads and hoping something works…
You build a system that consistently produces winning ads.
📈 Why Creative Diversity Matters More Than Ever
After Andromeda:
Similar ads share the same Entity ID
Meta shares learning between similar creatives
You struggle to reach new audience cohorts
Scaling becomes limited
Testing similar hook iterations isn’t enough anymore.
To scale, you need:
Different buyer personas
Different angles
Different formats
Different messaging structures
That’s how you unlock new audience pockets.
🎯 Formats We Use to Increase Creative Diversity
Podcast Ads
POV Street Interviews
Educational Authority Ads
Debate Formats
Skits
TikTok-style Native Content
Spokesperson / Pharmacist Studio Setups
If it looks like an ad, people scroll.
If it looks like content, they watch.
👤 Who This Is For
Brands spending $50K+/month on Meta
Ecommerce brands stuck at a scaling ceiling
Media buyers struggling with creative fatigue
Teams testing a lot but not seeing incremental growth
Meta ads strategy 2026, creative diversity Meta, Andromeda Meta update, Facebook ads scaling strategy, creative strategy map, unlock new audiences Meta, buyer persona ads, scaling with creative formats, Meta ads entity ID, paid social creative framework
If you’re already spending $50K+/month on Meta, there’s a link below to book a call. We’ll review your account and show you how to implement this structure to unlock new scale.
Видео My $100M Meta Ads Creative Strategy. канала Lorenzo Pravatà
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28 февраля 2026 г. 2:12:27
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