Why Second Startups Often Fail #truth #motivation #startup #shorts

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After an exit, many founders assume building again will be easier — more money, more staff, more resources. But Anastasia Koroleva explains one of the harshest truths in entrepreneurship: you can’t buy founder passion.

Without real emotional commitment, even unlimited capital can’t lift a new venture off the ground. And for many second-time founders, this becomes a tragic trap — pouring money into something they don’t truly care about, only to get stuck, lost, and burned out.

Exit Paradox reveals the psychology of second-time founders, the illusion of an easier “next startup,” and why passion — not capital — is the true fuel of creation.

Connect with Anastasia:
https://www.linkedin.com/in/anastasiakoroleva
https://x.com/AnasKoroleva/

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Видео Why Second Startups Often Fail #truth #motivation #startup #shorts канала Exit Paradox