COVID-19: How To Sell Beef Rendang And Fresh Fish Online | Making The Digital Leap | Ep 1/4

3 digital experts from Chope, Shopee and Love, Bonito go undercover to help 3 family businesses go digital. But instead, they uncover a tradition of strange fish, fancy lace and beef rending. Jumrin Isrin is the head chef of Nasi Warong Pariaman, one of Singapore's oldest suriving nasi padang stalls. But sales are down as COVID-19 puts the brakes on tourist arrivals and big catering events. With their competitors winning a head start on an online presence, how can Jumrin keep up when a staff shortage limits the food they can cook? When Jagjit “Jacky” Singh took over Bobby Fabrics from his dad, it was a thriving textile shop selling high-end fabric and lace to tourists. But with no tourists and his first attempt to get online a costly failure, can once bitten and now twice shy Jacky overcome his skepticism, or will he be forced to watch the business his father built die? Uma Naidu and her daughter Kisha are fishmongers and own a stall at the Tekka Wet Market. But with their produce bought mostly by foreign workers who are now stuck in their dormitories, where will they find new customers who can appreciate their unusual fish?

More from #MakingTheDigitalLeapCNA
Part 2: https://youtu.be/MoDzYauUjA8
Part 3: https://youtu.be/10S6bzSBmUM
Part 4: https://youtu.be/eb8shSglcNU

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About On The Red Dot: CNA's weekly programme documents the stories of ordinary Singaporeans and celebrates their resilience, identity and sense of belonging.
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Видео COVID-19: How To Sell Beef Rendang And Fresh Fish Online | Making The Digital Leap | Ep 1/4 канала CNA Insider