Stop skipping the hard first step.

In this episode of The ConTech Crew, hosts Jeff Sample and Nathan Wood sit down with Or Lakritz of Trimble to discuss the real steps behind digital transformation in construction tech.

Everyone wants to jump straight to AI-powered automation.

But here’s the reality-without data, none of it works.

When Or and his team first launched, they had a vision for full automation.

But they quickly learned that success starts with identifying the right persona and the right workflow.

It wasn’t the GCs driving material purchasing-it was the specialty contractors and self-performing GCs.

Understanding that shifted everything.

From there, the first problem to solve wasn’t “the whole future.”

🎧 Listen to the full episode @TheConTechCrew

#ConTech #ConstructionInnovation #DigitalTransformation #ProcurementTech #Trimble #StartupLessons #BuildingSmarter #ConstructionLeadership

Видео Stop skipping the hard first step. канала The ConTech Crew