BCG’s Innovation Talks with Onur Elgun from Talabat

Ask Onur Elgun about the critical element of Talabat’s success and his answer is one word: urbanization. “An 87 percent urbanization rate in GCC and Middle East North Africa (MENA) offers significant demographic potential,” Elgun explains. “Urbanization here is significantly higher than in the UK, USA, and Jordan.”

Launched in 2004, Talabat has become a household name. The company is a leading online food delivery service with operations in Kuwait, Saudi Arabia, UAE, Bahrain, Oman, Qatar, Jordan, Egypt and Iraq. The Talabat app seamlessly connects customers to their favorite outlets, with a promise to deliver orders in short timeframes, often within 15 minutes. Customers use the app to order deliveries from restaurants, grocery stores, florists, and pharmacies. And Talabat was named the official food delivery sponsor for Dubai’s Expo 2020.

Recently, Giuseppe Bonaccorsi, BCG Managing Director & Partner, interviewed Onur Elgun to discuss Talabat’s business model, expansion plans, lessons learned from the pandemic, and the importance of failing fast.

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Видео BCG’s Innovation Talks with Onur Elgun from Talabat канала Boston Consulting Group