Marketing a VR Arcade: PR Strategy | Virtual Reality Tips

SpringboardVR Marketing Director, Jon-Luke Ratliff, provides insight on what he has learned about effectively marketing a VR Arcade.
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Before you actually open your VR arcade, one of the first things that we found extremely beneficial was getting out and reaching out to local news and TV media. We had some articles written about Upward VR opening, being the first virtual reality arcade in the Midwest, but also out here in Oklahoma City. It attracted a lot of attention. News and media wanted to get ahold of it, wanted to broadcast that. That was really helpful in establishing credibility almost immediately, as well as building an online presence that before we even started marketing, we were talked about on news links and ad videos. That was really good. Then, just gaining brand exposure was really big, just getting people familiar with the name of Upward VR, letting them know that there was a virtual reality arcade here in Oklahoma City. That was, we found, extremely beneficial was to reach out.

Also, it really helped out with our SEO strategy and our overall searchability. Being able to have the Upward VR name come up under newsok.com or under Channel 5 News really helped with our searchability when you search, again, for virtual reality arcades Oklahoma City, things like that. We were near the top of the list just about every time.

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Видео Marketing a VR Arcade: PR Strategy | Virtual Reality Tips канала Springboard VR