H&M's AI Model Clones: The Future of Fashion?

Check this out: H&M has just taken a bold leap into the future by cloning 30 of their models using AI technology. These aren't just simple filters; we're talking about full-body digital twins that are almost indistinguishable from the real deal. Surprisingly, the human models played a crucial role in creating their AI clones! H&M assures us that these digital models will only be used for approved campaigns, and what's even more intriguing is that the real models will own the rights to their AI likeness, allowing them to earn money whenever their digital twin is utilized—no travel or photo shoots required!

But as exciting as this innovation sounds for those 30 models, it raises significant concerns for the broader modeling industry. Roles for makeup artists, hairstylists, and photographers could vanish overnight. On top of that, with AI technologies becoming increasingly accessible, brands might soon turn to creating their own virtual models instead of using digital twins of real people. If you're in the modeling world, now’s the time to future-proof yourself by crafting an irreplaceable personal brand. While brands may still invest in human likeness for select individuals, the future will favor those that stand out and are valued by customers.

Видео H&M's AI Model Clones: The Future of Fashion? канала Ai Snack