How To Use The Customer Decision Journey To Improve Your Presence In Answer Engines

In this talk, you will learn how to use the Pedowitz Group’s customer journey model to provide content to search engines (Google and Bing) so that chatbots can use it to answer people’s questions.

We will integrate the Pedowitz Group’s customer journey model into Jason Barnard’s Kalicube three-pillar process to obtain the best result. The Kalicube three-pillar process consists of understanding, credibility, and deliverability.

About the speaker
Sara Moccand-Sayegh is an SEO specialist at Liip, co-host of #SEOnerdSwitzerland (an SEO-specific Meetup) & public speaker. At Liip, she supports all partners and clients, in all corners of Switzerland, with SEO.

The secret to her success, in addition to the technical skills she has acquired over the years, is the close collaboration with analytics specialists, designers, developers & content experts.

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