Audience Overlaps between Outbrain & Taboola

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Outbrain and Taboola are two of the most popular content discovery platforms in the world. They both provide publishers with the ability to promote their content to a wider audience, and advertisers with the ability to reach new potential customers.

According to recent studies, the audience overlap between Outbrain and Taboola is quite high. In fact, it is estimated that around 80% of users who see Outbrain content also see Taboola content. This means that if you are using Outbrain to promote your content, there is a good chance that your content is also being seen by users on Taboola.

Видео Audience Overlaps between Outbrain & Taboola канала Marcel Sattler | PurpleBlack Native Advertising