Webinar: Get students from China with RedNote (Xiaohongshu) + latest updates + wider opportunities

Want to get students from China? Watch this webinar replay featuring Katie Prescott (Abridge Academy) and James Liu (Bowei Strategy) to learn how online teachers are now using RedNote to reach students in the world’s biggest ESL market.

We covered:
✅Why RedNote is the best platform for promoting online English classes and educational products.
✅Latest updates and features of RedNote.
✅Marketing strategies (organic + paid) that actually work in 2025, for both individual teachers and educational companies / tutoring agencies.
✅Opportunities and restrictions.
✅Other ways to enter the China market, including WeChat, Douyin, Bilibili, and eCommerce sites.
✅What Chinese students are actually buying.

Get your freebies:
🎁FREE Chinese social media marketing guide: https://abridgeacademy.com/free-chinese-social-media-marketing-guide/
🎁FREE XiaoHongShu (RedNote) marketing bootcamp for online teachers: https://abridgeacademy.com/free-xiaohongshu-marketing-bootcamp-self-paced/

Join the community:
🩷Bowei Strategy Teacherpreneur Network: https://www.facebook.com/groups/theteachernetwork
🩷Chinese social media marketing for online teachers group: https://www.facebook.com/groups/marketinginchinaforonlineeslteachers

Timestamps
0:00 Warm-up
3:58 RedNote intro
8:33 Freebies
9:42 Key changes
10:45 RedNote demographics
15:20 RedNote content and algorithm shift
18:38 RedNote group chats
21:22 RedNote text posts
22:16 RedNote translation tools
24:15 Marketing on RedNote
31:25 RedNote restrictions
33:19 RedNote summary
34:43 Beyond RedNote intro
35:14 WeChat
37:58 Bilibili
39:33 Douyin (TikTok)
41:46 Educational products and services popular in China
43:29 Sell self-paced courses, digital products and teaching materials
44:27 Digital marketplaces: PinDuoDuo and Taobao
45:03 Support from Bowei Strategy
45:54 Freebies 2
47:35 Q&A

Видео Webinar: Get students from China with RedNote (Xiaohongshu) + latest updates + wider opportunities канала Katie Prescott | online ESL teacherpreneur