Feminism and "Girl Power" in Advertising

Are "girl power" campaigns really about empowering women? // SPONSOR: Search “PERIOD TRACKER” in the app store and choose Clue or download for free here: https://is.gd/jRzXUH
#internetanalysis #girlpower #mediacriticism

Today I'm looking at a few "girl power" ads that have gone viral over the past few years, such as Always' Like A Girl campaign, or Dove's body positive campaigns. These ads succeed in getting views and shares on social media, but do they actually help women and girls? I also touch on the Pepsi Kendall Jenner ad and the Gillette toxic masculinity ad, to see if other brands could get these "socially relevant" campaigns right.

Here are some links to the full ads:
#GirlsCan Women Empowerment COVERGIRL
https://www.youtube.com/watch?v=hxf7hFu8UDE
This Girl Can – what about you?
https://www.youtube.com/watch?v=jsP0W7-tEOc
Imagine The Possibilities | Barbie
https://www.youtube.com/watch?v=l1vnsqbnAkk
Always #LikeAGirl
https://www.youtube.com/watch?v=XjJQBjWYDTs
Nike: What are girls made of?
https://www.youtube.com/watch?v=Y_iCIISngdI
Kendall Jenner for PEPSI Commercial
https://www.youtube.com/watch?v=dA5Yq1DLSmQ
Pantene 'Sorry, Not Sorry' Commercial
- https://www.youtube.com/watch?v=TcGKxLJ4ZGI

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Hello my dudes! My name is Tiffany Ferguson. I’m a 23 year old sharing my thoughts and life experiences. Here on Tiffanyferg, recently I've been working on my Internet Analysis series, where I research and share some commentary about online trends. I also occasionally talk about my experiences with college, traveling, study abroad, veganism, and other young-adult tings.

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