A lot more brolly for your lolly! Rain-activated advertising by bespoke offers

For the first time, weather-activated advertising has been launched onto the streets of London as bespoke offers (Barclaycard's deals website) creating an offer for umbrellas that only appears in the rain, using water-repelling paint.

Видео A lot more brolly for your lolly! Rain-activated advertising by bespoke offers канала James Gordon-MacIntosh