Qualitative And Quantitative Data - What Is The Best Research Approach?

What is qualitative and quantitative data? This is one of the first things that you will learn when you begin to study research methodology and it something that you will need to know if you are undertaking your own primary research, for example if you are doing a research project, dissertation or thesis. So in this video I will explain what the difference is between qualitative and quantitative data and I will also outline the benefits and limitations of both types of data collection. Ready to learn more about qualitative and quantitative research?

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Time stamps-

00:00 Qualitative versus quantitative data collection
00:45 What is qualitative and quantitative data?
01:37 What is qualitative research?
01:53 Facts about qualitative research
03:02 Advantages of qualitative research
03:51 Disadvantages of qualitative research
04:42 Qualitative data collection methods
05:15 What is quantitative data?
05:50 Facts about quantitative research
06:13 Advantages of quantitative research
06:52 Disadvantages of quantitative research
07:36 Quantitative research methods
07:55 Mixed methods research

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Видео Qualitative And Quantitative Data - What Is The Best Research Approach? канала Dr Hayley Stainton