The Algorithm Setting Your Rent

A landlord raises the rent. The tenant blames greed. The landlord blames the market. Neither one knows what actually happened.

In most American cities, competing landlords are not competing. They are feeding pricing data into the same software, which recommends the same upward number to all of them at once. A 2022 ProPublica investigation identified one company at the centre of this system, supplying rent recommendations to landlords controlling millions of units across the country.

When every landlord uses the same algorithm, there is no free market. There is one price. And your name is on the lease.

Everyman TV covers personal finance, money psychology, and the systems behind wealth and debt. New videos almost weekly.

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Видео The Algorithm Setting Your Rent канала Everyman TV