“What Nike taught me about a sharp point” — Natalie Lam | D&AD Talks

Why is Nike one of the world’s best marketers? Natalie Lam, Chief Creative Officer at Publicis Groupe Asia Pacific, Middle East and Africa, says it’s because they always have a “sharp point”. Here, in a highlight from her talk for D&AD Still Learning Live, Lam explains what that means.

This talk took place as part of D&AD’s Still Learning Live event, which took place in London in September 2022.

#dandadtalks #Nike #brandstrategy

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Видео “What Nike taught me about a sharp point” — Natalie Lam | D&AD Talks канала D&AD - Creative Advertising, Design and Digital