Decoy Pricing Strategy of brands explained #pricingstrategy #businessstrategy #businessgrowth

Movie theatres don’t actually want you to buy the medium popcorn.

It exists to influence your decision.

In this YouTube Shorts video, I break down the decoy effect — one of the most powerful pricing psychology strategies used in business, marketing and consumer behavior.

Brands use this everywhere:
• popcorn pricing
• restaurant menus
• streaming subscriptions
• SaaS pricing
• ecommerce bundles
• luxury products

Because humans don’t judge prices logically.
We compare them.

In this reel, I explain:
• decoy pricing psychology
• anchor pricing
• consumer decision-making
• marketing psychology
• pricing strategy
• business psychology
• and how brands influence what people buy

Part of my MBA Made Easy series where I explain branding, marketing psychology and business concepts through real-world examples.

#pricingstrategy #marketingpsychology #consumerpsychology #business #branding #mba #businessstrategy #marketing #salespsychology #entrepreneurship

Видео Decoy Pricing Strategy of brands explained #pricingstrategy #businessstrategy #businessgrowth канала JustJass99