The One Question Every Scientist Should Ask Before Giving a Scientific Presentation

Why do some research talks connect instantly, while others lose the audience completely?
In this clip from Why Research Matters, Dr. Yulia Akisheva explains a critical mistake scientists make: trying to simplify without truly understanding who they are speaking to.
STEM communication is not about “dumbing things down.” It’s about knowing your audience — their background, their motivation, and their stake in what you’re saying. When you understand that, clarity follows naturally.
This conversation explores:
• Why oversimplification feels uncomfortable (and how to fix it)
• The hidden “hierarchy of knowledge” in science communication
• How to tailor your message without losing scientific depth
• Why audience awareness is the foundation of knowledge transfer
If you’re a researcher, scientist, or founder working with complex ideas, this insight can completely change how you communicate your work.

Видео The One Question Every Scientist Should Ask Before Giving a Scientific Presentation канала Why Research Matters?