Chemical Fabric Dyes Are Damaging the Ocean | @EarthshotPrize

The fashion industry not only creates waste in our landfills; it also wastes precious water and strains natural resources because of the energy-intensive process used for dyeing fabrics.

Colorifix uses DNA sequencing and nature’s own colours to create sustainable dyes that reduce the fashion industry’s use of water and harmful chemicals.
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Over the last ten years, the evidence that we face urgent challenges to protect the environment has become indisputable, and it’s clear that the time to act is now. Drawing inspiration from the concept of moonshots, which since the moon landing in 1969 has become shorthand to talk about the most ambitious and ground-breaking goals, Prince William announced The Earthshot Prize: an ambitious set of challenges to inspire a decade of action to repair the planet.

We believe in the power of human ingenuity to prove to us all that the seemingly impossible is possible.

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Learn more about The Earthshot Prize here: https://earthshotprize.org/
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#EarthshotPrize #ClimateChange #EthicalFashion

Видео Chemical Fabric Dyes Are Damaging the Ocean | @EarthshotPrize канала The Earthshot Prize