Why is everyone so into having an "aesthetic" recently? Let's talk about fashion & aesthetics!

This is the first video in what I think might be a series trying to understand how and why the usage of "aesthetic" has shifted in the last few years. So for this first one, let's talk about fashion and microtrends, and how they support our sense of having a personal brand or aesthetic

Aesthetic Youtubers from @Jordan Theresa - https://youtu.be/1TnUSyygzLg
Fast Fashion & Social media from @Mina Le - https://youtu.be/JR3z8lq2cNM
2010s trends from @Jordan Theresa - https://youtu.be/551dbc78yH0
Jaclyn Hill's closet tour from @HauteLeMode - https://youtu.be/iJY2pGcJSwk
Gucci vs Holo Taco from @Simply Nailogical - https://youtu.be/4rxk2hp298o
Dressmaker buys a fast fashion copy of her original design from @Bernadette Banner - https://youtu.be/J80J4oaGVnY

Lipstick: 1994 by Urban Decay

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DRESS CODES by Richard Thompson Ford - https://amzn.to/3zKClZr
INVENTING THE INDIVIDUAL by Larry Siedentop - https://amzn.to/3oed3Rh
NO FILTER by Sarah Frier - https://amzn.to/3kMRNzV

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