How to Grow a Personal Brand on Instagram with Aimee Song & Sophia Amoruso

Aimee Song and Sophia Amoruso at Girlboss Rally, diving into how to grow a personal brand on Instagram (and one that lasts)!

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Aimee Song is an influencer, fashion designer, blogger, author, and entrepreneur. Since launching her blog, Song of Style, in 2008, Aimee Song has become an international influencer with over 5 million followers. She is a member of the Forbes 30 under 30, and was featured by The Business of Fashion as one of the 500 people shaping the fashion industry.

Whether she's being snapped on the streets at Paris Fashion Week or sharing her outfit of the day from dreamy locales, you've surely seen her inspiring style all over Instagram. Aimee has partnered with major brands from Chloe, La Mer to Volvo, and is also a bestselling author. Her book, Capture Your Style, was on The New York Times best-seller list with her follow-up, Aimee Song: World of Style published in 2018. Her brand has expanded into what influencers dream of building.

#AimeeSong #SophiaAmoruso #PersonalInstagramBrand

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Dive straight into the juicy stuff:
00:00 Sophia Amoruso introduces Aimee Song at the Girlboss Rally
01:24 Aimee Song talks about the early days of fashion blogging and how she got started
02:38 Aimee Song shares why her dreams of working in interior design didn't pan out
03:11 Aimee talks about her first job as a receptionist
05:22 Sophia Amoruso asks if it's possible to grow a large Instagram following if you're just starting out now
08:45 Aimee shares a story of being asked to work for exposure (read: free) and her advice for protecting yourself from that
11:56 Aimee talk about how she's over obsessing about the perfect feed, and just shares the content that inspires her
17:28 Sophia and Aimee open it up to a Q&A

Видео How to Grow a Personal Brand on Instagram with Aimee Song & Sophia Amoruso канала Girlboss