The Unboxing Experience - Part I Unboxing Luxury Packaging

Jon Haag, Consumer Insight Director at BillerudKorsnäs, dives into unboxing luxury packaging. If you haven’t already noticed the abundance of unboxing films on YouTube, you’ve probably been watching too many cute cat movies. The trend, essentially someone filming themselves opening the packaging of whatever they have just bought, is HUGE! A YouTuber with a production-savvy team behind them, can find themselves being watched by millions of viewers.

Part II - https://youtu.be/Pz33pWYA464
Part III - https://youtu.be/i5EVd3GR9ho

For more information: https://www.billerudkorsnas.com/cartonsolutions

Видео The Unboxing Experience - Part I Unboxing Luxury Packaging канала Billerud AB