Apple announces new iMac models that come in different colors, advanced camera and mic systems

Apple holds its first product launch event of the year on Tuesday. It is a pre-filmed presentation recorded at Steve Jobs Theater on Apple’s campus in Cupertino, California. Subscribe to CNBC PRO for access to investor and analyst insights on Apple and more: https://cnb.cx/3dIH56N

These iMacs are powered by Apple’s custom M1 silicon, not Intel processors. The computers have a new, thinner aluminum design, and they come in red, blue, purple, orange, yellow, silver, and green. The new thinner design looks a lot like a big iPad.

Apple says the volume of the computer has been reduced by 50%, resulting in a smaller computer that can fit on a desk more easily. It comes with a 24-inch built-in display and an improved camera that can record 1080p video in low light. Apple says the display runs at “4.5K” resolution.

It ships with a new magnetic power connector reminiscent of Apple’s previous MagSafe laptop chargers and a slightly updated keyboard with an emoji key and a fingerprint sensor. Apple’s mouses and keyboard come in the same colors as the new iMacs.

The entry-level model costs $1,299, and an upgraded version costs $1,499. The new iMacs will go up for preorder on April 30 and will ship in the second half of May, Apple said.

Apple’s first iMacs, released 20 years ago, also came in different colors.

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