How to Publish 100+ Pages of Content/Month [SEO Mastery Summit]
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Systems, processes, templates, and examples to build your content team and scale your publishing velocity to 100+ pages/month of naturally ranking, high-impact content.
We developed the Content Ops Framework while growing four projects from 0 to 100,000+ organics/month. The largest doing more than 1,500,000+ organics/month, driving almost 100,000 paid subscriptions & a $210m valuation from A16. All without building new backlinks or a bunch of technical BS.
The Content Ops Framework does not rely on backlinks or technical BS. There is no praying to the Google Gods, every factor that impacts your success is within your control.
Resources:
1. How to get fastest SEO results: https://workello.com/fastest-seo-results/
2. How to go from 0 to 1.5 million organic visitors per month: https://workello.com/0-to-1-500-000-per-month/
3. How Google works: https://workello.com/how-google-works/
4. How to hire SEO writers like a 45-person content agency: https://workello.com/seo-writers-team/
5. How to get 200+ candidates in 72 hours: https://workello.com/200-writing-candidates-in-72-hours/
6. Build a culture of documentation and start a knowledge base: https://workello.com/how-to-build-a-knowledge-base/
7. How to get everyone to send meeting notes: https://workello.com/meeting-notes-enable-remote-orgs/
Watch us build in public:
https://www.facebook.com/groups/contentdistributionengine
https://twitter.com/contentopsgroup
https://www.linkedin.com/in/nickfromseattle/
Timestamps:
00:00 Introduction
01:18 The best SEO campaigns are content driven
08:42 Playbook
10:04 What you're getting into
10:45 Creating a culture of documentation
11:46 SEO documentation
12:27 Content teams without docs
13:58 Organizations with great docs
16:36 Where to start
19:44 Roll out to your organization
20:52 Inspiration - GitLab's Guide to All Remote
22:05 Which software to use
23:07 Make information public by default
24:23 Build a culture of meeting recaps
26:34 Notification channels
29:11 Content ops software stack
32:09 Knowledge transfer
32:30 Enablement documentation
35:22 Hiring writers
35:46 Content cost is a competitive advantage
40:05 Hiring writers sucks
47:14 Managing writers
51:43 How to delegate editing
53:16 Promote from within
56:05 Remove SEOs from the process
1:03:50 Let's connect!
Видео How to Publish 100+ Pages of Content/Month [SEO Mastery Summit] канала Content Distribution
Systems, processes, templates, and examples to build your content team and scale your publishing velocity to 100+ pages/month of naturally ranking, high-impact content.
We developed the Content Ops Framework while growing four projects from 0 to 100,000+ organics/month. The largest doing more than 1,500,000+ organics/month, driving almost 100,000 paid subscriptions & a $210m valuation from A16. All without building new backlinks or a bunch of technical BS.
The Content Ops Framework does not rely on backlinks or technical BS. There is no praying to the Google Gods, every factor that impacts your success is within your control.
Resources:
1. How to get fastest SEO results: https://workello.com/fastest-seo-results/
2. How to go from 0 to 1.5 million organic visitors per month: https://workello.com/0-to-1-500-000-per-month/
3. How Google works: https://workello.com/how-google-works/
4. How to hire SEO writers like a 45-person content agency: https://workello.com/seo-writers-team/
5. How to get 200+ candidates in 72 hours: https://workello.com/200-writing-candidates-in-72-hours/
6. Build a culture of documentation and start a knowledge base: https://workello.com/how-to-build-a-knowledge-base/
7. How to get everyone to send meeting notes: https://workello.com/meeting-notes-enable-remote-orgs/
Watch us build in public:
https://www.facebook.com/groups/contentdistributionengine
https://twitter.com/contentopsgroup
https://www.linkedin.com/in/nickfromseattle/
Timestamps:
00:00 Introduction
01:18 The best SEO campaigns are content driven
08:42 Playbook
10:04 What you're getting into
10:45 Creating a culture of documentation
11:46 SEO documentation
12:27 Content teams without docs
13:58 Organizations with great docs
16:36 Where to start
19:44 Roll out to your organization
20:52 Inspiration - GitLab's Guide to All Remote
22:05 Which software to use
23:07 Make information public by default
24:23 Build a culture of meeting recaps
26:34 Notification channels
29:11 Content ops software stack
32:09 Knowledge transfer
32:30 Enablement documentation
35:22 Hiring writers
35:46 Content cost is a competitive advantage
40:05 Hiring writers sucks
47:14 Managing writers
51:43 How to delegate editing
53:16 Promote from within
56:05 Remove SEOs from the process
1:03:50 Let's connect!
Видео How to Publish 100+ Pages of Content/Month [SEO Mastery Summit] канала Content Distribution
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