Programmatic Buying Strategies Need to Change - Here's Why

Programmatic marketing needs to change.

There’s lots of reasons why:
-the deprecation of third party cookies
-issues of ad fraud in the industry
-an overreliance on vanity metrics
-an increase in data privacy laws

Coegi’s Director of Marketing, Elise Stieferman shares her outlook on programmatic and automated buying in 2022 into 2023.

Learn how to challenge the status quo when it comes to programmatic buying and start buying quality inventory that leads to measurable results - with or without cookies.

Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

Learn how Coegi can work with your brand or agency:
https://coegipartners.com/approach/

Read more on our blog:
https://coegipartners.com/thoughtspace/

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Chapters:
0:00-0:11 Intro
0:12-0:39 Automated Buying in 2022
0:40-0:56 Challenge the Status Quo
0:57-1:37 Measure What Matters
1:38-2:12 Targeting & Inventory Quality
2:13-3:00 Cookieless Future Prep

Видео Programmatic Buying Strategies Need to Change - Here's Why канала Coegi - A Digital Media Agency