Which Facebook Advertising Campaign Type Is Best For You? Pay Per Engagement? Conversion? Or Clicks?

Not sure what type of Facebook advertising campaign is best for you? get this wrong and Facebook may deliver you the wrong type of visitor for your advertising campaigns...

After nearly 2 hours of question and answer live here on YouTube, it became clear that the question of "what type of Facebook ad campaign is best?" is a huge confusing point for most people.

There is a large segment of people who seem to believe that you need to run a pay per engagement campaign first to build engagement on an ad or on an advertising account before running a conversion based campaign.

I believe this comes from some course and it makes no sense to me.

This video looks at how the different Facebook advertising campaigns are structured and reveal why Facebook uses these different campaign types.

Is always important to remember that Facebook has a very large volume of data on every single Facebook user.

This data is not simply your age, gender, location…

Facebook understands whether you frequently make purchases online, whether you prefer to use cash or credit card, they even are able to tell if you're in the market for a new car.

They also know if you're highly engaged user on Facebook, if you're an active contributor to Facebook, or if you're more of a lurker here on Facebook.

This data can help enhance your advertising campaigns on Facebook!

Making sure you align your campaign objective with your ultimate goal of the advertising campaign is absolutely necessary.

If you are trying to build your email list with Facebook pay per click campaigns, you should be running conversion-based campaigns.

If you are trying to sell a tripwire offer, you should also be running conversion-based Facebook campaigns.

If you are pre-launching a product and looking to get exposure for a video that tells a brand story or reveals a product coming soon... It makes more sense to get engagements on that kind of content.

This is where you would use a pay per engagement campaign because you are able to boost the virality of that content and the only goal of that content is to get viewers to watch.

If you want to run an inbound marketing campaign forced to step Facebook pay per click campaign, then it can make sense to set up one cost per click or traffic based campaign and one conversion-based retargeting campaign.

For more information on a two-step advertising campaign on Facebook, watch this video: https://www.youtube.com/watch?v=gCC5H-oAa1c

Generally speaking your goal with running Facebook pay per click campaigns is going to be growing your email list and converting email subscribers into customers.

Whether your website is brand new or well-established, the goal is still the same… Conversions.

Now it is possible to drive conversions from a pay per engagement campaign, but as I reveal in the video that is more than likely a less efficient approach than starting with a conversion campaign.

The ultimate answer to every question regarding Facebook pay per click advertising is to test for yourself. Because your mileage may vary and your niche may respond differently than other niches on Facebook.

With that said there are some best practices and more advantageous starting points based on data from millions of dollars in ads spent and conversations from Facebook advertising representatives.

The data that I'm seeing, the data that my teachers are sharing, the data that the Facebook representatives are offering state very clearly… Align your advertising goal with the campaign type that most represents the action you want the user to take and Facebook will deliver you more of those people in the long term.

If you need help putting together your first Facebook advertising campaign, watch this video next: https://www.youtube.com/watch?v=XYY6zn3c8Xk

Видео Which Facebook Advertising Campaign Type Is Best For You? Pay Per Engagement? Conversion? Or Clicks? канала Miles Beckler