Inside $500M/Year Bending Spoons: TikTok Trends, Viral videos, UA & Paywall Science

This week, the 2.5 Gamers podcast goes inside Bending Spoons: the $2.5 billion app juggernaut behind Evernote, Remini, Splice, and more. Learn how they turn every app into a money-printing machine with weekly subscriptions, relentless paywall optimization, TikTok-fueled installs, and Apple Search Ads. Special guest Darius reveals the hacks behind viral UA, review scores, creative iteration, and the brutal playbook that’s rewriting consumer SaaS.

You’ll learn:

The secrets behind Bending Spoons’ $500 million annual revenue and upcoming IPO

How Superwall-style paywalls and subscription flows boost conversion and retention

The UA and creative testing tactics powering Remini’s 300,000 daily installs and $100K daily for Splice

Why TikTok, Shorts, and Reels are more powerful than any ad network for app growth

The playbook for cutting costs, boosting review scores, and scaling faster than competitors

Why retention is all about renewals, not DAU or D30

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠
Special guest: Darius Mora
Youtube channel: @DariusMora
https://www.linkedin.com/in/moravcik/
https://www.skool.com/appsuccess

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction to Bending Spoons and Guests
02:49 Bending Spoons' Unique Business Model
05:43 Financial Growth and Future Plans
08:21 Hiring Practices and Company Culture
11:19 Acquisitions and Market Strategy
18:17 Transitioning from Gaming to App Development
21:58 Monetization Strategies in Apps
24:15 The Impact of Viral Trends on App Success
29:37 User Acquisition and Marketing Techniques
34:14 Subscription Models and User Retention Strategies
37:31 Key Metrics for Success
39:23 Understanding Retention and Monetization in Gaming
41:11 Creative User Acquisition Strategies
42:09 Manipulating Reviews for Better App Ratings
44:07 Leveraging TikTok for User Acquisition
50:19 Navigating Paid User Acquisition Challenges
53:28 The Importance of Creative Testing
55:39 The Power of Authentic Content in Marketing

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Matej Lancaric
User Acquisition & Creatives Consultant
⁠https://lancaric.me
Felix Braberg
Ad monetization consultant
⁠https://www.felixbraberg.com
Jakub Remiar
Game design consultant
⁠https://www.linkedin.com/in/jakubremiar
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Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me
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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric
Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

#BendingSpoons
#AppBusiness
#ViralGrowth
#SubscriptionPaywall
#Remini
#Superwall
#TikTokMarketing
#AppleSearchAds
#CreativeTesting
#ConsumerApps
#AppMonetization
#IPO
#CostCutting
#AppScaling
#MobileGrowth

Видео Inside $500M/Year Bending Spoons: TikTok Trends, Viral videos, UA & Paywall Science канала two & a half gamers