How Sunderland AFC use DATA to find better players - James Young

How Sunderland AFC use DATA to find better players - James Young

James Young is currently head of sports partnerships at Genius Sports. Before that, he was recruited by Sunderland AFC (from Deloitte) to set up and lead their new data analytics department as they looked to get out of League one under new ownership.

In this clip, I ask James how he aligned with the scouting and recruitment department with the use of data. The Sunderland squad looks very different now to what it was before the new ownership, and James was someone that played a huge part in that change.

This clip is taken from a full length podcast that we did together which you can watch here: : https://youtu.be/eUAhXJ2AVGs

#safc #sunderland #scouting #sunderlandafc

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Видео How Sunderland AFC use DATA to find better players - James Young канала Chris Gill
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