The Secret Notebook That Built A Crore-Rupee Brand | Urban Wipes | Business Story

Most businesses start with a market study, but Urban Wipes started with a legacy found in a notebook. Founded by Dr. Renu Mathur and her two daughters, this brand entered the highly competitive cleaning industry with a powerful emotional secret. After the sudden passing of Renu ji’s husband, their family business collapsed, leaving them with nothing but grief.

The turning point came when the family discovered a personal notebook belonging to the late patriarch, filled with specific, non-toxic, and acid-free formulas for cleaning products. Using these handwritten secrets, they launched Urban Wipes. The brand's commitment to safety and efficacy quickly made it a bestseller on platforms like Meesho and Amazon. On Shark Tank India, the Sharks were moved by the story and impressed by the product performance, leading to a ₹1 Crore funding deal. Aman Gupta was so intrigued by the formulas that he even joked about wanting that secret notebook for himself!

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Видео The Secret Notebook That Built A Crore-Rupee Brand | Urban Wipes | Business Story канала Yatin Kathuria