Episode 1: It Was Never About The Math

It Was Never About the Math

Ash Noureldin (Mathnasium) on surviving a pandemic launch, selling peace of mind, and out-caring the competition.

Ash scheduled his Mathnasium grand opening for the day before the world shut down. What followed was two years of betting everything, losing most of it, and surviving on pure stubbornness — and somewhere in the middle of it he realized the business he'd bought was never really about math at all.

*In this conversation:*

* (02:00) From financial planner, to Big Brothers Big Sisters, to Mathnasium
* (07:00) "Changing Lives Through Math" — the tagline he thought was too cheesy
* (09:30) The psychology of math anxiety: cortisol, dopamine, and identity
* (16:00) Selling peace of mind, not math — and why the first phone call is everything
* (23:00) The welder who made up four grade levels: it's not just for kids
* (28:00) "Out-care your competition" as a business philosophy
* (35:00) Off the Record: launching into a pandemic and nearly losing it all
* (46:00) The one thing he'd tell his younger self

Ash runs Mathnasium in North Regina, Saskatchewan.

Видео Episode 1: It Was Never About The Math канала The Franchise Groove