The Commerce Paradigm Shift and Becoming Your Own Media Company | Ryan Deiss, DigitalMarketer

Learn from digital marketing veteran Ryan Deiss as he shares a new perspective on how to develop a media company approach and position your business for fast-track growth.

BigCommerce's Make it Big Conference is a free, three-day virtual event for ecommerce professionals, retailers and entrepreneurs looking to build, innovate and grow their business. The virtual conference, now in its third year, features 21 expert-led sessions that registrants can stream on-demand each day. Watch more on-demand Make it Big sessions here: https://www.bigcommerce.com/make-it-big/

Ryan Deiss is an entrepreneur, author, investor and CEO of DigitalMarketer. According to Shark Tank star, Daymond John, "His companies practically own the internet." He is also the creator of the “Customer Value Optimization” methodology, and has introduced and popularized many of the digital selling strategies that modern companies now take for granted.
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More about Ryan’s Make it Big 2020 Keynote session:

It’s safe to say the industry has grown immensely since Ryan first stepped foot into the space in 1999. Here’s what he had to say about his outlook on the evolution of the ecommerce landscape and the three biggest changes from his perspective: 

The rise of Amazon: “If you go back to when I first started selling online, or even just to five years ago, a lot of people out there were still scared to buy online. I know that a lot of ecommerce sellers don’t like Amazon, but for better or worse, Amazon did teach a lot of people how to buy online. That’s the biggest change that’s happened."

The emergence of social media: "Next to that, you have the emergence of social — and social channels. When I first got started, really the only way you could reach consumers was through broad market display advertising (e.g. banner ads) or via buying search. There wasn’t really a good opportunity to engage outside of those channels. Think about what Facebook, Instagram in particular, has done. When I think this visual social medium and what it has meant for sellers, that’s also been huge."

Increased competition: "With both of those things combined, the third biggest change has been competition. Competition today is more fierce than it’s ever been. When I first got started, I was one of the few people doing this. If you showed up, you basically got to win just by being there. That’s not the case anymore. With tools like BigCommerce making it easier to launch a store or with ad platforms like Facebook, Instagram, Google, and YouTube making it easier to reach audiences, more people than ever are getting in on the game. Not only is there more noise, but ad prices have skyrocketed. In a lot of ways, it’s great that the market is bigger than ever. But, we also need to acknowledge it’s now harder than ever to acquire customers on the front-end.”

In our Day 1 Make it Big keynote session we dove into how businesses today can do just that, plus:
- Conversion rate optimization vs. customer value optimization
- How to improve the customer and user experience
- How to lower your customer acquisition costs
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