Boi-1da on Dancehall Influences, Working With Drake and Sampling | Red Bull Music Academy

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Toronto super-producer Boi-1da recalls how he sought inspiration in dancehall to produce global hits for Rihanna and Drake and bring some fun back to the clubs.

Beginning in the mid-2000s, hip-hop producer Boi-1da helped shape and define the sound of a new Toronto thanks to an early partnership with another local up-and-comer, Drake.
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Playing yin to Noah “40” Shebib’s yang, Boi-1da made his mark with hit songs like “Best I Ever Had,” “Forever” and contributions to a growing roster of rap artists including Eminem, Nicki Minaj, Lil Wayne, Meek Mill, Nas and many more. In the second half of the 2010s, the Toronto-raised native of Jamaica further expanded his reach with the global hits “Work” for Rihanna and “Controlla” for Drake, as well as collaborations with Kendrick Lamar, PARTYNEXTDOOR and Lana Del Rey.

TOPICS:
06:07 - FruityLoops and beginnings
16:45 - Drake and the early years
32:50 - Growth as a producer
43:16 - Building up Canadian talent
46:57 - Dancehall resurgence in pop
1:04:10 - The Kingsway Music Library
1:07:58 - Collaborating with bigger artists

MUSIC:
10:44 - G-Unit – “Red Light Green Light” https://www.youtube.com/watch?v=ZFN5OmVU5eM
11:02 - Drake – “Do What You Do” https://www.youtube.com/watch?v=FMmmiTmjmBQ
21:43 - Drake – “Best I Ever Had” https://www.youtube.com/watch?v=4D9dJ9OGeRQ
28:58 - Drake – “Over” https://www.youtube.com/watch?v=2lTB1pIg1y0
30:56 - Drake – “Pound Cake” https://www.youtube.com/watch?v=hijJuTY6Csg
35:39 - Jay Z ft. Rick Ross – “FuckWithMeYouKnowIGotIt” https://www.youtube.com/watch?v=gHNnGyXY4lk
46:21 - Rihanna – “Work” https://www.youtube.com/watch?v=HL1UzIK-flA, Drake – “Controlla” https://www.youtube.com/watch?v=76qwpyMRamg
50:54 - Richie Stephens – “Sail Away riddim” https://www.youtube.com/watch?v=h1r5Wd6O9yY
54:49 - Kendrick Lamar – “The Blacker The Berry” https://www.youtube.com/watch?v=rMxNYQ71LOk
57:19 - Partynextdoor – “Only You” https://www.youtube.com/watch?v=PTYC33fc5tE
1:03:16 - Rihanna – “Sex With Me” https://www.youtube.com/watch?v=-KpVE1fBnQs
1:05:38 - Drake – “Zero to 100” https://www.youtube.com/watch?v=I2bBZvSPpOo
1:05:51 - Adam Feeney and Chester Hansen – “Vibez” https://www.youtube.com/watch?v=9_Rm2TEf-9k

Beginning in the mid-2000s, hip-hop producer Boi-1da helped shape and define the sound of a new Toronto thanks to an early partnership with another local up-and-comer, Drake. Playing yin to Noah “40” Shebib’s yang, Boi-1da made his mark with hit songs like “Best I Ever Had,” “Forever” and contributions to a growing roster of rap artists including Eminem, Nicki Minaj, Lil Wayne, Meek Mill, Nas and many more. In the second half of the 2010s, the Toronto-raised native of Jamaica further expanded his reach with the global hits “Work” for Rihanna and “Controlla” for Drake, as well as collaborations with Kendrick Lamar, PARTYNEXTDOOR and Lana Del Rey.

The Red Bull Music Academy is a global music institution committed to fostering creativity in music. We celebrate music, its culture, and the transformative minds behind it. Begun in 1998, the Academy has taken the core principles that underlie its annual workshop for selected participants and applied this curatorial approach to events, lectures, and city-wide festivals throughout the year.

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Видео Boi-1da on Dancehall Influences, Working With Drake and Sampling | Red Bull Music Academy канала Red Bull Music Academy