Growing Ecommerce Ep. 31: How to integrate marketing & operations for better Facebook campaigns

Welcome to Episode 31. of Growing ecommerce. Today, we are joined by Tim Aten, COO at Range Leather, where in a classic scale up fashion, he wears a lot of hats. From paid, and owned media channels to product merchandising to managing shipping and wholesale teams. We discuss approach to blended ROAS, meta advertising, Facebook in particular, and how is life looking post iOS 14? Then we move on from marketing and discuss the interplay of marketing and operations.
Meta & Facebook advertising - 7:12
Life post IOS 14 - 15:41
Blended ROAS in ecommerce - 18:48
Interplay of marketing and operations - 28:59

Видео Growing Ecommerce Ep. 31: How to integrate marketing & operations for better Facebook campaigns канала Smarter Ecommerce (smec)