I Spent $250,000 on Amazon PPC [What I learned]

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* WOW I finally looked at the lifetime of my Amazon PPC and I just hit $250k
* I know you guys might not care but here is the proof
* And the truth is, I sucked at Amazon PPC when I first started out
* I started Amazon FBA in 2018 and as you can see I was unprofitable
* And another thing to keep in mind is that this is all from my brand Deadstock Los Angeles
* I don’t run an Amazon PPC agency
* And I haven’t run ads on any other brand
* And I think that makes a huge impact because I was very cautious about how I spent my money
* You can see that it wasn’t until 2021 when I actually felt comfortable going all-in on Amazon PPC.

This is why I am going to go over the Top 5 things I learned about Amazon PPC throughout the last 5 years and if you learn anything in this video, the only thing I ask for is a like on this video and a subscription to this Youtube Channel
* Because as a small YouTube this is how my channel gets recommended to other Amazon FBA and eCommerce sellers but lets get to the first thing I learned

1. You cannot fully rely on PPC to get sales on Amazon FBA
- Everything in Amazon FBA works in unison
- On top of Amazon PPC, you need
- Great professional photos
- A listing optimized listing with your main keywords
- A great product = great reviews
- This will allow you to start getting sales with PPC but also optimizing your listing to get more organic traffic as well
2. Amazon PPC will be the lifeline of your Private Label Business
- I was not profitable at all when I first started Amazon PPC but you need the data in order to optimize and find out which keywords are most profitable
- That is why it’s important to continue to run Automatic PPC: which is Amazon determining where they think will get you sales and Manual Campaigns: that includes Broad, Phrase, and Exact

I know this type of words might sound confusing to you if you haven’t done Amazon PPC at all so let me know in the comments below if you would be interested in a beginners guide on how to build an Amazon Campaign when you are launching a new product. If I get enough demand, I will come out with a video next week!

3. If you have a brand with multiple products, you must advertise on each listing
- For example, my brand Deadstock Los Angeles has 5 different products that range from: Shoe Cleaner, Shoe Repellent, Shoe Wipes, and Shoe Bundles, they all might sound different but if I take up all the real estate in all my listing, there is a good chance my conversion rate goes up because my competitors are not being seen on my listing page
- This also helps with getting multiple sales when they buy more than one of my products
4. This is might rub people the wrong way but: The person with the bigger budget is always going to win
- And wait before you make an assumption
- There is a lot of big brands that might have unlimited money to spend on Ads compared to you but if you can master PPC, you will beat them every single time
- These big companies might need to spend $1 in Ad spend to get $3 in sales. But if you can spend $1 in Ad Spend to get $8 in sales, you have more money to play with
- This is also why I always focus on higher margin products because I would rather spend more on Amazon PPC to get data than fight over small margins and no PPC
- And that is because you can have the best product, with the best listing, and pictures but if you are not spending money on PPC and your not getting traffic to your listing, it does not matter because no one will even know your product exist
5. And the last one in this list of Amazon PPC is that you need to turn on Subscribe and Save on all of your listing
- A customers-lifetime value is important whenever you are selling a product or service because it’s expensive to convert a customer but it’s easier to sell more products to a customer that already loves your products.
- When a customer is enrolled in subscribe and save, they are purchasing your product every month without even logging into Amazon and shopping the competition.
- This helps you focus more acquiring new customers where a snowball effect will happen where more and more people will be signed up for this program

0:00 - Intro
1:51 - You Can't Rely Solely on PPC
2:53 - PPC is the life-line of your business
4:43 - Use PPC to advertise on all your product listings
5:22 - The most money will always in with Amazon PPC
6:46 - Life-Time Value
8:18 - Bonus

#AmazonFBA #AmazonPPC

Видео I Spent $250,000 on Amazon PPC [What I learned] канала Eman Los Angeles