Long SaaS Customer Cash Cycle Explained

The first job of your pricing is to pay for your acquisition. If you have a SaaS product you're trying to push into the market and it costs more to acquire the customer then that customer pays you over their lifetime, then you're not in business. The more you push, the more money you'll lose. So the customer lifetime value needs to exceed the acquisition cost and it can't take too long for the customer to become profitable. This is where the customer cash flow cycle can help you.

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Видео Long SaaS Customer Cash Cycle Explained канала SaaS Pricing Strategies