Men's Wellness: How It Exploits Your Insecurities

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Is men's wellness just Goop ... for dudes?

Men's wellness is everywhere. From companies promising to enhance your brain with nootropics to companies promising to cleanse you of "toxic poop," there's never been more ways for a dude to try to improve himself and his body. But what's really going on when companies try to sell you on a lifetime's supply of protein powder? Let's find out in this Wisecrack Edition on Men's Wellness: How It Exploits Your Insecurities

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00:00 - Intro
03:27 - Male Wellness as an Industry
05:13 - Marketing Strategies
05:54 - Pseudoscience
11:42 - Ideology
13:22 - Dieting and Masculinity
14:40 - Wellness and Health
17:31 - Conclusion

Written by Robyn Chowdhury
Hosted by Greg Edwards
Directed by Elizabeth Yarwood
Motion Graphics by Jackson Maher
Edited by Brian M Kim
Title card by Amanda Murphy
Produced by Evan Yee

Music courtesy of Epidemic Sound

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