I Reverse-Engineered Cluely's Controversial Marketing Strategy (It Actually Works)

This video breaks down how I analyzed and replicated Cluely's polarizing marketing approach for AI products. I discovered that Cluely deliberately creates controversy to generate attention - both positive and negative - because any engagement drives brand awareness. Their strategy follows a simple funnel: controversial hook → product showcase → value delivery → trust building.
I tested this by posting an intentionally provocative statement about AI automation in a major subreddit, which generated 30K views and significant engagement. The key insight is that modern AI marketing relies on being polarizing first, then pivoting to provide genuine value once you've captured attention.
The video explores whether this approach is ethical, comparing it to other companies making bold claims (like Cluely raising $15M before building their product, or Salesforce's automation promises). While controversial, this strategy reflects the current state of AI marketing where extreme positions cut through the noise.
I demonstrate the full process from creating tension to earning trust, and explain why this "attention-first" approach is becoming the norm for AI startups trying to stand out in a crowded market.

Cluely: https://app.cluely.com/

My Hot take: https://www.reddit.com/r/consulting/comments/1lmbpdw/what_are_your_thoughts_on_salesforce_using_ai_to/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button

Видео I Reverse-Engineered Cluely's Controversial Marketing Strategy (It Actually Works) канала Luke Brinton