Keynote Speaker Joe Jackman: How Remembering Your Brand's Values Kickstarts Growth

What did retail expert Joe Jackman do for Walgreens when it ran out of places to expand? He analyzed the brand’s DNA; their heritage; asked them what their purpose was to begin with, how it originated, what made it successful: “[they weren’t] in the drugstore biz,” Jackman explains. “[They] make it easy for people to lead happy and healthy lives.” And recreating the customer experience around that notion launched the company to historic highs.

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Видео Keynote Speaker Joe Jackman: How Remembering Your Brand's Values Kickstarts Growth канала The Lavin Agency Speakers Bureau