We Made a Mistake | Update to Our Sustainable Brand Criteria | Sustainable Fashion Series

NOTE: This video was made in 2022 based on our rating of Everlane at that time. 3 years later, in 2025, we Certified Everlane. After observing 6 years of continuous improvement in their sustainability, and a new passing score, we think it's time to give them a chance. See our new rating of Everlane here: https://www.eco-stylist.com/ethical-brand/everlane/

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We made a mistake...

Our brand directory is where we're building a list of the most sustainable + ethical fashion brands on earth. Until now we've published any brand that passed our criteria. These brands always aligned with our values. Until we recently published Everlane...

Find out why we decided this isn't the right time to publish them, even with their recent improvements. And see our 3 new principles that brands must also meet in addition to the criteria: 1. The brand is not fast fashion. 2. The brand inspires us. 3. We trust the brand.

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Resources Mentioned in the Video
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1. Sustainable Brands Directory:
https://www.eco-stylist.com/sustainable-brands/

2. Article: Is Everlane Getting More Sustainable?
https://www.eco-stylist.com/everlane-is-getting-more-sustainable-and-its-all-thanks-to-you/

3. H&M Article: Why Fast Fashion Isn't Sustainable:
https://www.eco-stylist.com/how-sustainable-is-hm/

4. How We Rate Brands:
https://www.eco-stylist.com/sustainable-brand-criteria/

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Sections
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0:00 Introduction
0:22 The Mistake Part 1
1:14 The Mistake Part 2
2:12 The Mistake Part 3
2:26 The Solution: Our 3 Principles
2:42 Principles Explained
3:35 Why Publishing Everlane Was a Mistake
3:50 Leadership Changes Part 1
4:50 Leadership Changes Part 2
5:35 New Sustainability Director
6:10 Accusations of Racism, Union Busting
6:52 Greenwashing
7:50 Less Tangible Factors
8:53 Everlane Conclusion
9:15 Video Summary

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