What is unique about Corporate Social Responsibility at The Tata Group?

The virtues of empathy and responsibility in business are usually displayed through CSR projects in broad areas including education, health, social and economic empowerment of people.

But we often forget a vital stakeholder - our Armed Forces who protect our borders 365 days a year, 24X7 so that we can feel secure in our homes. What can we do for them?

Here are two anecdotes when the Tata Group extended their sense of societal responsibility towards veterans and victims. The first story is in the aftermath of the Kargil War of 1999. The second is after the 26/11 terror attacks on Taj Hotels in Mumbai in 2008.

What was unique about these initiatives? This short video gives insights on the Tata approach to Corporate Responsibility through two stories and management insights.

Can contemporary entrepreneurs, managers and leaders learn from their example? Do share your thoughts and ideas.

The author's views and research findings have been captured in his books 'Soulful Corporations', 'Win-Win Corporations' and 'The Tata Group', which are an outcome of a decade-long research and interactions with 200+ corporate leaders. They would be most useful for budding managers, millennial entrepreneurs and aspiring leaders from India and other emerging economies.

The books are available online in print, e-book and audio book formats:

The Tata Group: https://amzn.to/32aRJ1e

Win-Win Corporations: https://amzn.to/2OJDQ6b

Soulful Corporations: https://amzn.to/2VDlQwe

Lot more information can be accessed on the author's website: www.shashankshah.com

He can be reached at:
LinkedIn: https://www.linkedin.com/in/drshashankshah/
Twitter: https://twitter.com/DrShashankjshah
Instagram: https://www.instagram.com/shashankjshah/
Facebook: https://www.facebook.com/Dr.ShashankjShah/

Видео What is unique about Corporate Social Responsibility at The Tata Group? канала Leadership Insights - Dr. Shashank Shah