How Gen Z Is Bringing Back The Mall

Over the last decade, malls were left for dead, casualties of e-commerce and shifting consumer habits, with the pandemic seemingly sealing their fate. Gen Z, however, is bringing malls back, reviving them as social hubs and retail meccas.

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The last time malls were in, the iPhone didn’t exist and buying clothes without trying them on seemed absurd. Now, it’s the craving for a break from the iPhone that’s bringing teens back. An added treat: They get to indulge their nostalgia for mall queens like Alicia Silverstone’s Cher in Clueless and The Plastics in Mean Girls.

But today’s kids are flitting past erstwhile crown jewels of the American mall and instead stepping into new arrivals like Edikted, Princess Polly and Rowan.

Видео How Gen Z Is Bringing Back The Mall канала Bloomberg Television