Run any type of gambling ads on Facebook ad manager 2025-26

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Running gaming ads in Facebook (Meta) Ad Manager and Google Ads in 2025–26 requires an understanding of current ad policies, audience targeting, and creative strategies specific to the gaming industry. Here's a step-by-step breakdown for both platforms:

✅ Part 1: Facebook (Meta) Ad Manager – Gaming Ads (2025-26)
Step 1: Create a Meta Business Account
Go to Meta Business Suite

Set up your Business Manager, add a Page, and link your Ad Account

Step 2: Check Meta’s Gaming Policy
Meta classifies games under two categories:

Casual/Non-violent Games – Generally approved.

Real-Money Gaming (RMG) or gambling – Needs pre-approval and licenses.

📌 Refer to: Meta’s Gaming Policy

Step 3: Set Up Your Campaign
Go to Ads Manager

Choose campaign objective:

App Installs (for mobile games)

Traffic (to a website or landing page)

Engagement or Video Views (for trailers)

Step 4: Audience Targeting
Interest-based: Gaming, mobile gaming, consoles, specific game genres (FPS, RPG, etc.)

Lookalike Audiences: Based on existing players

Custom Audiences: Upload your player list or retarget visitors

Step 5: Ad Creative Guidelines
Show actual gameplay, not misleading trailers

Avoid excessive violence or gore

Include clear call-to-action (Play Now, Download, etc.)

Use vertical video (9:16) for Stories and Reels

Step 6: Placements
Use Automatic Placements to start

Prioritize Reels, Stories, and In-Stream for games

Optimize for mobile devices

Step 7: Optimization and Budgeting
Optimize for App Events like install, in-app purchase, or tutorial completion

Start with daily budgets of $10–50 and scale based on performance

✅ Part 2: Google Ads – Gaming Ads (2025-26)
Step 1: Create a Google Ads Account
Visit Google Ads and set up your campaign

Step 2: Choose the Right Campaign Type
For gaming, the best options are:

App Campaigns (App Installs)

Performance Max Campaigns (covers all channels: Search, Display, YouTube, Play Store)

Video Campaigns (mainly on YouTube)

Step 3: Upload Assets
Google uses machine learning to create ad variations from your assets:

App icon

Screenshots

Video trailers (15s–30s)

Headlines and descriptions

Step 4: Targeting and Bidding
Automated bidding strategies like:

tCPA (target cost per acquisition)

tROAS (target return on ad spend)

Google auto-optimizes delivery to users likely to install or engage

Step 5: Ad Policies
No misleading UI or clickbait

Must disclose in-app purchases if applicable

Avoid using overly violent content or sexualized avatars

📌 For real-money gaming, you must apply for certification:
Google Gambling & Games Policy

Step 6: Measurement and Scaling
Use Firebase or Google Analytics for Firebase to track in-app behavior

Track events like:

Install

Tutorial complete

First purchase

Adjust bidding based on event performance

🧠 Pro Tips:
Run A/B tests with different creatives

Use Rewarded Video Ads in your app to cross-promote

Localize ads for different countries/languages

Test YouTube Shorts Ads for mobile games

🔧 Tools You’ll Need:
Meta Ads Manager

Google Ads Manager

Firebase SDK (for app tracking)

App Store/Play Store developer console access

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