5 Member Retention Tactics Genius Gym Owners Use

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ONE SENTENCE SUMMARY:
Implementing consistent attendance tracking, regular communication, personalized gestures, internal events, and exit interviews significantly reduces gym member churn and fosters a loyal community.

MAIN POINTS:
- A 15% churn rate requires 208 new members yearly to maintain a current membership of 250 yearly.
- Tracking attendance is key to identifying members at risk of quitting.
- Reach out to absent members via text or call to maintain accountability.
- Send two personalized text messages per week to stay connected with members.
- Personal handwritten cards strengthen relationships and increase referrals.
- Plan internal events every six weeks to build community and retain members.
- Recognize member achievements during events to foster loyalty and belonging.
- Conduct exit interviews to resolve issues and prevent cancellations.
- Offering flexible solutions during exit interviews can save up to 50% of members.
- Retaining existing members is more cost-effective than acquiring new ones.

TAKEAWAYS:
- Attendance tracking helps identify at-risk members early.
- Personalized communication drives stronger relationships and member retention.
- Internal events build a sense of community and excitement.
- Exit interviews provide insights and solutions for improving retention.
- Combining these strategies lowers churn and boosts long-term success.

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⌚️Timestamps:

0:00 - Introduction
1:07 - Attendance Tracking
3:15 - Regular Text Communication
5:04 - Personalized Handwritten Cards
6:40 - Internal Events and Plays
8:58 - Exit Interviews
11:30 - Final Checklist for Retention

PS: Some of the links in this description are affiliate links that I get a kickback from 😜

Видео 5 Member Retention Tactics Genius Gym Owners Use канала Simeon Krastev