How This Team Built a Lead Scoring Model Across 10 Brands (Real-World Workflow)

In this Playbook Session, we go behind the scenes with a RevOps leader who built a lead scoring model that works across 10 different brands. You'll see how they collaborated with sales, brought in marketing insights, and used Coefficient to build a dynamic, flexible scoring workflow directly in Google Sheets.

✅ What you'll learn:

- How to define lead scoring criteria with sales
- Ways to pull in real-time behavioral and firmographic data
- How to operationalize and test lead scoring models
- The tech stack and spreadsheet logic behind the model

Whether you're in RevOps, marketing ops, or just trying to scale lead qualification, this is a real-world walkthrough you won’t want to miss.

🌐 Discover more about Coefficient for Operators: https://coefficient.io/solutions/revenue-operations?utm_source=youtube&utm_medium=social&utm_campaign=playbook-sessions

#LeadScoring #LeadScoringModel #LeadGrading

Видео How This Team Built a Lead Scoring Model Across 10 Brands (Real-World Workflow) канала Coefficient